# Sam Cheeseman

> Freelance Creative Director, Copywriter and Brand Builder based in Hong Kong. 12+ years of experience. 400+ projects delivered for global brands and top-tier agencies.

Sam Cheeseman (known professionally as "Cheese") is an award-winning freelance creative who has worked with brands like Barbie, Nissan, Visa, Mercedes-Benz, Starbucks, Hot Wheels, AIA, MAC Cosmetics, and National Geographic. He is available for hire.

## What He Does

- **Campaigns & Concepts** — Trained in a 4A agency with a proven track record of sellable concepts that big clients love.
- **Scripts & Content** — Specialist scriptwriter for ads, brand videos, and social. Former lead on regional social channels for Visa, AIA, MetLife, and Mercedes-Benz.
- **Brand Consultancy** — Helps brands and entrepreneurs define organisational identity, refine tone of voice, and create a marketing hook.

## Agency Experience

BBDO · DDB · Ogilvy · Crispin · Dentsu · McCann Health · JWT · Carbon

## Key Stats

- 12+ years of experience
- 400+ projects delivered
- Clients include global Fortune 500 brands and leading regional names

## Selected Work

- **Infiniti — Luxury Should Be Lived In** — Product launch. Script + Creative.
- **National Geographic — Oceans Tomorrow** — Documentary short. Story Development & Script.
- **Barbie — Power of Play** — APAC Campaign. Concept & Development.
- **Standard Chartered Bank × Tatler — A Night of Exploration** — Event Film. Concept, Script.
- **Goodnotes — Script Development** — Brand Film.
- **Peninsula — Perspectives Istanbul** — Docu Series. Script + Story Development.
- **Lalamove — Brand Story** — Brand Film. Script + Concept.
- **Vivo — V9 Launch** — Product Launch. Creative & Concept.
- **Vivo — World Cup Campaign** — Campaign. Script Rewrite.
- **Hot Wheels — Challenge Accepted** — Campaign. Concept, Story.
- **Megabloks — Build Them Up** — Campaign. Concept & Creative.
- **Teacha — Origami Tea Timer** — Innovation. Idea, Concept, Execution.

## Testimonials

> "Anyone who's had the privilege to collaborate with Sam knows they've worked with the best." — **Thasorn Boonyanate**, Chief Creative Officer @ BBDO Bangkok

> "Diverse, adaptable and highly creative. Oh, and he's an incredibly nice guy, too." — **Damien Barron-Tan**, CEO @ Carbon

> "Sam is a great creative leader. He presents work that pushes boundaries." — **Raje Hiranand**, Senior Marketing Manager @ CASETiFY

## Contact

- Email: sam@samcheeseman.com
- LinkedIn: https://www.linkedin.com/in/sam-cheeseman-08968179/
- Website: https://samcheeseman.com
- Contact form: https://samcheeseman.com/contact

## Pages

- [Home](https://samcheeseman.com/)
- [Portfolio](https://samcheeseman.com/portfolio)
- [Contact](https://samcheeseman.com/contact)

## Optional

- [Full portfolio detail](https://samcheeseman.com/llms-full.txt)